Hello! I'm using Zapier to pass paid ad leads from FB/LI to MCAE (Pardot). I'm using an engagement studio and have a rule to sync to a user so the prospect will be assigned and sync with Salesforce, however I'm noticing that the source campaign is incorrect. I've looked everywhere to figure out where this incorrect source campaign is coming from but have had no luck. Any help is appreciated! @* MC Account Engagement (fka Pardot) *
,
See the perfect clarification from Bill on how the "Source Campaign" is filled, and as he mentioned I would also recommend using a 'Form Handler' so you can manage everything from within MCAE.
Personally, I never really use the "Source Campaign" field in MCAE because it's not very flexible and is often filled with the default "Website Tracking" campaign if you implemented the tracking code on your website correctly... I would suggest adding the Zapier-leads to a
(static) List in MCAE and also add them to a Campaign in Salesforce CRM(PS: if using a Form Handler, you can do that immediatly in the Completion Actions. If not, you can create an Automation Rule to do it for all prospects in the static List).
There are many articles about "Campaign Reporting", but here's one of them that seems to mention a lot of information about how to start doing it and what the benefits are:
Guide: Pardot Campaign Reporting & Multi-Touch AttributionKind regards,
Sam
