In Marketing Cloud Account Engagement (Pardot), I observe that when lead scores are updated via Automation Rules or Engagement Studio (e.g., “Adjust Score +10”), the score field updates correctly but no corresponding entry appears in the Prospect Activity timeline.
Could anyone confirm whether this is expected behavior by design, and if so:
- What is the recommended best practice to track or audit score changes (e.g., tags, custom fields, or other mechanisms)?
- Is there any native or configurable way to log score changes as activity?
- Additionally, how does this behavior impact account-level score rollups and their sync timing with Salesforce (especially in near real-time scenarios)?
- Lastly, what is the recommended lead scoring framework and folder structure strategy (e.g., organizing automation rules, page actions, and engagement programs by service/category) to effectively track and segregate prospect activity for multiple services in a scalable and maintainable way within MCAE?
1 answer
Hi @Raghavan Pulithevan , This is the expected behavior and there is not native things to track activity for this.
