Google is now allowing users to change their email address once a year three times (https://blog.google/products-and-platforms/products/workspace/google-account-username-change/
) thus rendering their old email address still technically valid, but dead a end.
I haven't been able to find anything that indicates how Account Engagement will handle this. Will this just mean that the sender list will go stale and activity drops for dead emails, or if someone with a changed email interacts with our content will a duplicate prospect be created? Anyone know?
2 answers
I'm pretty sure the old one will still forward to the new one, so they will still get delivered. But there's no mechanism for this to update your data with the new address.
