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Hi there, 

I would like you use Bitly to shorten links in Text emails that contain merge fields such as first name and email address. Long link example: 

https://preferences.centre.uk/email-reactivation?firstname=

{{{Recipient.FirstName}}}&lastname={{{Recipient.LastName}}}&email={{{Recipient.Email}}} 

 

I've tried double and triple curly brackets around merge fields, but the obvious issue is that these fields are populated at the point of sending, whereas the Bitly link will only be opened when the recipient clicks on it and thus the merge field data will not be there.  

 

I therefore suspect this can't be done, but maybe someone here has come up with a clever workaround? 

Many thanks, 

Rich

4 answers
  1. Apr 15, 6:21 PM

    There's actually a bitly connector, I've not even thought about it for some time, so I'm not 100% sure how or if it still works. it says it's for " landing pages, multivariate tests, and files" so it might not fit your use case anyway.  

    https://help.salesforce.com/s/articleView?id=mktg.pardot_connectors_bitly_add.htm&type=5

     

    you most likely need some level of paid bitly since you need an oauth token for it.  

    https://support.bitly.com/hc/en-us/articles/230647907-How-do-I-generate-an-OAuth-access-token-for-the-Bitly-API

     

    other than that, no ideas on a workaround, based on what you want to do you'd need a unique bitly for every single link generated. 

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