Hi, I'm using connected campaigns and have an embedded form on the site. When some leads visit the site and fill out the form, they are being assigned an incorrect source campaign and I can't figure out where that's coming from. Other leads who follow the same journey (page view to form fill) are assigned the correct source campaign. When I look in the activity log for the leads with an incorrect source campaign, sometimes I see the campaign being assigned, and other times, there's no record of the campaign in the activity log. Any thoughts on how to trace where that incorrect campaign is coming from?
3 answers
I agree on not updating the source campaign, because you always want that to be the true source of how that prospect made its way into Pardot. I highly recommend the process of adding people to a CRM campaign as a completion action for the form, and rely on that inside of Salesforce campaign reports to see all your form fills.