Row wise conditional formatting

Hi Friends,

Please see the attached the screenshot. I would like to color each products and then need to show each product wise high value and minimum value on row wise.

I used the calculation like this :

if ( [AUM per Branch])=WINDOW_MAX( [AUM per Branch]) then 1 else if ([AUM per Branch])=WINDOW_MIN([AUM per Branch]) then 1 else 0 end end

and this calculation into color legend.

How to achieve this?

Please suggest your comments , Thanks in advance

Regards,

Sooraj