Hi There,
Is there a way to add a filter by campaign to better understand what is impacting my sender reputation and address it?
Thank you
Gabriel
Lukas Lunow (NoA Ignite) Forum Ambassador
- I am quite sure the link you shared doesn't relate to OP's question, which is posted in Deliverability group.
I assume, @Gabriel Lozano, that your question is addressing the deliverability dashboard. Firstly, the concept of campaigns is not really that clearly defined in SFMC. What I think you are after, is the ability to filter on the emails, to see which one contributes most to your deliverability issues. Unfortunately the data collected and shown there are purely aggregated, and hence can't be used to isolate single sends. Furthermore, a single send very rarely "destroys" your reputation, or to put it differently: your reputation is based on your performance over time - and it is difficult to attribute any degradation of sender reputation to a single KPI on a single send.
I will recommend to use the deliverability dashboard, in connection with
Email Performance for All Domains report in SFMC. This will show if any email domains are underperforming in deliverability. You could automate this check, utilising my DEWS (Deliverability Early Warning System) described here
. Also looking regularly into complaints Data View, Google Postmaster Tools and SNDS will be helpful.
E.g. in Google Postmaster Tools, you can identify which jobid has resulted in high spam rates: