Hello all,
We recently implemented Marketing Cloud for our organization; diving in headfirst without any on-staff resources OR experience. Knowing there is a steep curve ahead for those of us who have used marketing automation tools but NOT within a Salesforce ecosystem, we are looking to figure out what sort of capacity we need to build to nominally run the system day-in, day-out after our implementation partners are complete with their work.
So here's my question to the greater community: in your opinion, what would a minimal viable team look like -- and types of functional roles -- to be able to keep / maintain data, build emails and campaigns, and general maintenence and governance?
Appreciate any answer you may have!
It's a tough question to answer @M OConn, as every partner I've met does this different.
I'd at least think of these roles:
- Administrators who can create emails on content builder, configure journeys and run simple reports
- Backend developers who deal with SQL queries, configure and handle automations
- Have someone who can work as a Consultant, guiding the team, and designing the strategy along with the marketing team
All of this apart from what's expected from your company, which would be a design and copy team for assets, a marketing team to design strategies
In my personal opinion, I'd think about an MSP partner who could help you deal with day to day operations on the instance and let your team be the best at what they do in your company, it helps avoid problems if one person of the team leaves the company and you have to start over again. But this is just my opinion, and it can be taken with a grain of salt.
