3 answers
The issue likely arises from HubSpot not receiving or sending the Salesforce Contact ID during synchronization, resulting in duplicate contacts. You can use Skyvia to sync Salesforce and HubSpot while avoiding duplicates by setting up UPSERT operations using a unique identifier (like email) rather than relying on the Salesforce Contact ID. This can help prevent the creation of new records repeatedly. You can find more details here.