Currently, I have Salesforce templates that use unique Unsubscribe links for Contact and Lead records. I'm looking for a "one ring to rule them all" kind of control. So, can anyone verify that the Unsubscribe from a SF email will update the Pardot Opted Out field?
3 answers
If you use Salesforce Engage functionality, you should be able to do it. It is an extension of Pardot app mainly intended for sales reps who can use 1-1 emails to their assigned leads/contacts and unsubscribe link will make sure both systems are in sync, provided the sync behavior is set to "use the most recently updated".
