Trying to track email open rates and response rates for every contact in Pardot or Salesforce.

@Madhuri Menneni

Hi Madhuri,

There is no way to do this directly, since open rates are stored as overall fields thanks to Engagement History. You best shot is to use the Dataset Prospect & Activity provided with B2BMA which records all interactions at the Prospect Level. You may able to build a table report from it containing the date you are looking for (displaying on Leads or Contact, or as a Prospect Field in Pardot) would then need some devs.

So no easy way to do this I'am afraid.

Hope this helps 😎

#SharingIsLearning #AccountEngagement

François.