Hi there, I would really appreciate some advice on this. I have my SF Admin and would like to add a marketing cert. My impression of Marketing Cloud is that it is difficult and way more technical than the SF platform. Pardot seems to be an easier path, especially as it is built on SF. However, I don't seem to see much conversation about Pardot. For those of you who work with Pardot, is there a lot of demand for Pardot skills? Is Marketing Cloud the way to go? Is it as hard as people say? Many thanks for your feedback.
@Nkiru Asika that looks like an excellent trail to be on! If you're aiming for implementation, MC cert will certainly get you there. The biggest asset I had when studying was actually the help articles and not the trails (just to be transparent) -- the trails were helpful to point me in the direction of what help articles to review! Best of luck on your certification process! I also recommend if you can afford them, to take these classes that SF offers: MCC201 and MKT101. MKT101 is going to give you everything you need for an email specialist, while MCC201 gets into the intricacies that are implementation and setting up journeys. If you can only afford one, go with MCC201, since it does cover some email specialist items.