Are there more ways to track information regarding form stats? Other than the "view report" page?
1 answer
Hi McKenzie,
What kind of form stats are you looking to track?
Here are a few things you might consider:
- You can see how forms or landing pages performance compared to one another from Pardot Reports. Go to Pardot Reports > Marketing Assets > Forms to view the Forms statistics table.
- You can create form and landing pages reports in Salesforce reporting. Take a look at this article from Salesforce Ben "How to Build a Pardot Landing Page Overview Report in Salesforce." This might be useful if you want to look at form/landing page reporting from a Salesforce dashboard.
- Consider adding prospects to Salesforce campaigns as a form completion action so you can use the campaigns with campaign members reports and possibly report on campaign influence/attribution.
One other thing I'll mention is that the landing page report shows how Pardot forms on Pardot landing pages are performing. The form report shows how Pardot forms as iframes on your main website or as form handlers are performing.
Let me know if you're looking for more specific information!
