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I have tried to send a list email using a template that I created in Lightning email builder but none were delivered, the failed recipient report error message is 'This person has opted out of commercial email' Does anyone know why?

When I send the template from an individual contact record I don't have this problem. Also have not had this problem with other templates that I have created, just the one created in the email builder function. Thanks in advance

 

#Automation  #Nonprofit  #New Releases

1 answer
  1. May 14, 11:31 AM

     Hey @Keiji Otsubo

     

    This usually happens because Lightning Email Builder templates are treated as commercial emails, so Salesforce automatically checks the Email Opt Out field on contacts/leads before sending list emails. When sending from an individual record, Salesforce may allow it as a one-to-one email, which is why it works there. 

     

     The solution is to review the recipients’ Email Opt Out status, confirm the template type and compliance settings, and if appropriate, remove the opt-out flag for contacts who have consented to receive marketing emails. Also verify that the template is not marked or categorized as promotional/commercial unnecessarily. 

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