NEW: Nonprofit Trends Report, 3rd edition! Download your copy here!
https://www.salesforce.com/form/sfdo/ngo/3rd-edition-nonprofit-trends-report/
What is this?
The Urban Institute and the Salesforce.org Research team surveyed nonprofits in the United States, Canada, United Kingdom, France, Germany, and the Netherlands in July-August 2020 to understand current trend with nonprofits. We’ve been doing this survey almost annually, since 2018, and this 3rd edition research theme is is digital maturity.
We define digital maturity as an organization's ability to leverage data to inform decision-making, reach new audiences, personalize communications, and forecast fundraising income. Even in the pandemic, High Digital Maturity organizations were significantly more likely to have exceeded their goals, find success in fundraising, marketing, programs, and overall mission, and were better able to adapt to change.
Why this is useful?
See how your organization is doing on digital maturity and help make the case to your manager or your board when you want to invest in better tools to do your work! Download the report to take a look at all of the findings.
Interested in learning more?
We have a webinar coming up to dive into these stats at a deeper level. Invite your colleagues and start a discussion!
Register for the webinar on December 10
Questions? Feedback? Share your thoughts here, and Katharine Bierce will review.
OK, want some stats? Enjoy : )
When we asked how nonprofits tackled the pandemic, moving to digital and investing more in technology were the top two changes that nonprofits made, with 56% of nonprofits reporting they accelerated their move to digital programs. Nearly half of nonprofits reported they invested more in technology during this time.
High digital maturity (or “leading”) nonprofits are more likely to have confidence in their fundraising abilities–even in the midst of the pandemic.
- 85% of high digital maturity nonprofits were more likely to have met or exceeded their fundraising goals, compared to 66% of low digital maturity nonprofits
- High digital maturity nonprofits were nearly twice as likely to say that revenue from foundations increased during the pandemic and much less likely to say that foundation revenue decreased.
- This contrasts to the general trend during the pandemic: Overall, a third of nonprofits said they saw a decrease in grants from foundations.
High digital maturity nonprofits are leading the way in marketing
- Nearly half (48%) of high digital maturity nonprofits said they were “Likely” to gain support for their cause over the next six months, versus nearly one in five low digital maturity organizations
- 81% of high digital maturity nonprofits said they met or exceeded their goals in marketing and communications, compared to 62% of low digital maturity organizations
Leading nonprofits shared that technology helps them be more effective at their work.
- 71% of high digital maturity organizations said they met or exceeded their goals for program delivery, versus 56% of medium and 44% of low digital maturity organizations
High digital maturity nonprofits were able to better pursue adaptive strategies related to the global pandemic:
- 34% of organizations with high digital maturity strongly agreed that they were prepared with the technologies they needed to help navigate the shifts within their operations, versus 6% of low digital maturity nonprofits that strongly agreed with this)
- 38% of leading organizations strongly agreed that they were able to revise their services to serve different clients or new audiences, versus 8% of low digital maturity organizations
- 35% of organizations with high digital maturity strongly agreed that they were able to move their programs online, versus 18% of low digital maturity organizations
- 38% of leading organizations were able to develop new methods to reach new recipients of their services as opposed to in-person, versus 12% of low digital maturity organizations
- 35% of organizations with high digital maturity were able to add new services to attract new audiences, versus 16% of low digital maturity organizations
Here’s the report PDF link again so you can check out these stats with some nicer data vizzes!
https://www.salesforce.com/form/sfdo/ngo/3rd-edition-nonprofit-trends-report/
