Stop and think: What was the last big mistake you made?

For me, it was sending an unfinished email to the wrong group of people. (Oops!) And as a marketer working in Pardot, it made my heart race. But ultimately it was fine. Not only did it re-engage cold leads (I don't suggest trying this though), but it also taught me how to handle a mistake made in Pardot.

If you're using Pardot, or any marketing automation platform, I highly suggest learning from my mistake and setting up some processes like the ones outlined here: http://www.idealistconsulting.com/blog/how-fix-mistake-pardot

How to fix a mistake in Pardot