Just finished up an extensive article on the "Connected Nonprofit" over on LinkedIn. It covers our journey to becoming an integrated Nonprofit and lessons learned along the way.
Would appreciate feedback from this esteemed group and some Likes and Shares if you enjoy it!
An excerpt:
"All that carefully cultivated data can be brought to bear on personalized communications. Different constituents have different journeys to take with you. Modern nonprofit marketing’s challenge is to maintain communications in a media saturated world and coax the constituents down a path. The journey will deviate, campaigns will fail, response rates won’t live up to expectations. The Connected Nonprofits learns in real time about these mistakes and course corrects using automation and smart marketers."
