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We have Outreach integrated with our Salesforce account for our BDR activities but want to set up scoring so when someone interacts (i.e. opens, clicks, responds) it increases their Pardot score. Has anyone done this or know if it's possible? #Pardot B2b Marketing Automation

2 answers
  1. Nov 3, 2021, 1:06 PM

    Hi Rachel,

     

    Standard score field in Pardot calculate score based on pardot activities.

    Store outreach score in other field and then create 1 custom field and do automation to add both pardot and outreach scores

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