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@Mare Mears and I will be hosting our morning session today starting at 11am EST. Please post your Pardot best practice and strategy questions in this thread with the #AskAPardotExpert hashtag so we can go through them during the call. It will be first come first serve on this post. Speak with you all shortly!
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@Elizabeth Ciccolo @Erin Harmon I think I would do the Prospect Table with the Custom Date field for the last year and then do All Prospects > created for the first one. And then Unsubscribed Prospects > Last Activity for the second. You could potentially do Updated too...
The difference there is if someone had Unsubscribed they can still technically be active. They can also be updated but that would be like a field value or an addition to a list versus them filling out a form or something like that.
I hope that makes sense?
