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In Marketo, when a lead's field value was updated, it triggered an email to stakeholders (ex. Anne and Bob)

 

In Pardot, I have tried to set up either an automation rule or an engagement studio, but neither does completely what I need (so I think).

 

If Prospect's account field changes to Y, then an email should be sent to Anne and Bob. 

 

Automation rule

 

Prospect account field changes will trigger an action but the only relevant action is only "Notify user" (I want a specific email to be sent to the user).

 

Engagement flow

 

Doesn't work because Anne and Bob have multiple prospects whose account fields will change throughout the year and a new notification email will need to be sent to Anne and Bob each time. 

 

Thank you!
3 answers
  1. Nov 1, 2019, 6:58 AM
    Hi Kayla,

     

    You will need a Workflow or Process Builder to accomplish this.

     

    Assuming you have access to workflow rules, you will have to do the below

     

    Create a Workflow rule on the Account Object

     

    Evaluation Criteria: created and every time it's edited

     

    Rule Criteria formula evaluates to True and the formula is

     

    ISCHANGED(Field API Name)

     

    Use the insert field button to select the field API Name of Status field

     

    Immediate Action: Email Alert

     

    Select your Template (Create one if you don't have the template created)

     

    Select the recipient

     

    Select Owner/User  as Recipient Type and Anne and Bob

     

    Save, Done and Activate the Workflow rule
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