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We want to use topics in lightning as a way of assigning areas of interest to a contact for further segmenting our marketing activities.

 

We are considering whether to configure with pre-set topic selection choices only or to allow free text.  Ideally, we want to have a combined approach:-

 

To have a core list of choices but with the flexibility of allowing users to create their own as needed.  This would mean we need to be able to 'merge' topics if similar topics to those already created are added in error.  I have only been able to find information on merging topics in communities.  We don't have any communities setup within our organisation and I currently only see the option to 'delete' topics, not merge them.  Can anyone advise further?
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