How do data extensions and publication lists communicate with each other?

Question

I am having trouble understanding how data extensions work with publication lists. My understanding is that if I use a publication list with a data extension, everyone on the data extension is automatically added to the publication list unless they unsubscribed on the All Subscribers list. Is that correct? If that is the way it works, doesn't that essentially opt people in to the publication list without their consent?

Initially, our customers will be sent transactional emails and then will be invited to opt-in to specific publication lists. We want to make sure that only those customers who have directly & explicitly opted in will receive emails from that particular list.

I found a question another user posted a while back that explains my question in a clear way, with a chart. (There are no answers there, however).

https://success.salesforce.com/answers?id=9063A000000pEWWQA2

Jayson Morales · Answer

Hi Susan,   Please refer to this documentation:   https://help.marketingcloud.com/en-US/documentation/exacttarget/subscribers/publication_lists/   Hope that helps.   Regards,   Jayson

How do data extensions and publication lists communicate with each other?

Email

Related Learning

More Help