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Conversion Rate.

 

I am building a report which needs to show the following:

 

1) Activity report showing all completed activity that is a Call or 1st Meeting subject

 

2) From this I want to somehow show a ratio or percentage of Calls it has taken  to get a 1st meeting .This is across all accounts so not specific to each, just an average ratio across all. I know its somewhere in the region of 60 calls to get 1 meeting but I can’t find/work out a way of showing this on a report which will then show in a dashboard?

 

Any suggestions?
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