Way to make every SQL Status prospect sync to salesforce as a new lead (duplicating any pre-existing contact record)

Question

The sales team has said that they now wish the Pardot leads would all come in as new Leads rather than connect to their pre-existing Contact records-- essentially this would create a duplicate of the prospect in Salesforce (and maybe in Pardot?) --- Is this even possible? From my understanding, once a prospect has been syncing to SFDC and then converts to a Contact, Pardot will always sync/see that person as an SFDC "Contact"-- Can you tell me if it is possible? And if not, is there a workaround? I have read quite a bit of documentation, but not finding clarity...

Requested Workflow:

1. Prospect syncs to SFDC from Pardot via an automation rule that updates their status to SQL.

2. Currently, this automation rule also now creates a task for the owner of the lead/contact in SFDC so they know that they have a sales-ready person to follow-up on

3. Sales Manager now wants the prospects to, instead, always sync as a new Lead in Salesforce and assigned to the Sales Assistant, regardless of if it duplicates a pre-existing Contact record in Salesforce.

Ed Ruzol · Answer

Hi Laura,

In case you don't receive a response here, may I also suggest joining the Pardot group below to collaborate with the experts for best practice and advice.

https://success.salesforce.com/_ui/core/chatter/groups/GroupProfilePage?g=0F9300000001qUi

Thanks!

Way to make every SQL Status prospect sync to salesforce as a new lead (duplicating any pre-existing contact record)

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