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Topics#Sales And MarketingMichelle Cooley's Question
Michelle Cooley asked in #Sales And Marketing
Dec 19, 2012, 8:38 PM

How is Average Cost Per RESPONSE calculated in ROI for campaigns?

In an ROI report, how is the Average Cost Per Response calculated exactly?  I have some blank info and I'm wondering why that is (related to Opps with a closed won value).

 

thanks!
2 answers
  1. Justin Jaffry (Market Lite)
    Jul 7, 2023, 1:03 PM

    and then the Average Cost per Response would be Average Cost per Response = Total Cost / Number of Campaign Members who Responded.

    Note the Campaign Status has = Responded

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