How to analyze the results of an engagement studio specifically to unique clicks on a specific link? I had an action to track that specific link so that prospects could register to an external portal but the numbers of click on the link is way too low vs the number of prospects that subscribed to the portal.
I know there is the Reports tab which gives you the overview numbers of the actions within the engagement journey itself and you can also export the results through the tools button on the top right corner. So I am trying to see why the discrepancy on the engagement studio results and if maybe I did something wrong ? #AskaPardotExpert
2 comments
Can you track the prospects as they branch through and compare to those names/emails of registrants to see if the branch logic is not what you intended or if new registrants aren't going through your engagement program. Perhaps people are getting to the registration via another source?
