Hello everyone, 

I'm a new Pardot user and am finishing up my implementation and starting to use the system. Our company hasn't traditionally used the Salesforce Campaigns feature in our org, but I'd like to start using them for better campaign ROI. 

I'm trying to figure out the best way for us to setup our paid ad campaigns for tracking our spend on a monthly basis, so I would think that would mean creating a paid ad campaign for each month to track costs, correct?

But if I've got ad campaigns that run for several months, using Pardot forms to collect leads that sync into the SF campaign, would that mean I need to update the form on the landing page each month to point to the correct monthly paid ad campaign?

Or is there a better way for me to connect in my ad costs from Google, Bing, LI, etc through some sort of reporting connector that would allow me to have one large campaign for the duration of the entire paid ad, that would allow me to filter costs/conversions by date range, etc? 

Any help/scenarios would be appreciated!

Thanks, 

Michelle