📣 T-minus Connections. The moment we have been waiting for is almost here 📣
The sessions are locked 🔐
The speakers are ready 👊
The content is fire 🔥
The surprise & delights are chef's kiss 🤌
Start building your agenda and get ready for an unforgettable time. 🌟
📍Day 1 — Community Theater
9:00 AM Ramatu Kandakai, MBA — Prompt Like a Marketer: Stop Sounding Like Everyone Else
9:30 AM Matt Brulet, MBA & Tim Ziter — Design RCS Messaging: Visuals & Carousels in Journey Builder
11:30 AM Jacob Hayes — What Actually Powers Next Best Action
12:00 PM Anne Tomlin — Fragile to Flexible: Easy-to-Edit Emails, No Custom Modules
12:30 PM Cole Fisher & Julie Marques — How to Master Data 360 — Free Up 8 Hours Per Week
1:00 PM Alec Perea-Martinez — Great Campaigns Are Felt, Not Just Seen
1:30 PM Logan Sandrock Baird — Design Principles That Drive Effective Email
2:00 PM Karmel N. James & Najee Henderson — Everything for Everyone: Accessible Marketing at Scale
2:30 PM Kenny Van Beeck — Stop Blasting and Start Personalizing
3:00 PM Abby McCune & Hannah Jones — Tips and Tricks About Agentforce Marketing
3:30 PM Anna K. & Timothy Kauble — What AI Is Doing to the Email Inbox
4:00 PM Rodrigo Santander — Accessible Template for Every Inbox Client
4:30 PM Whitney Stout — Build a Foundation That Makes AI Work for You
📍Day 1 — Networking Space
9:00 AM Najee Henderson — Meetup: New to Connections? First time here? This is your starting point. Get oriented, meet your people, and leave with a game plan.
11:30 AM Myra Wilson, MBA — Steal Their Playbook: Strategy, Story, Scale
12:30 PM Christina Garnett & Goldie Chan — Personal Branding: Using Trust to Future-Proof Your Career
1:30 PM Alexandra Danahy, Ali Saeed, Ben LaMothe & Margaux Malyshev — The Best Career Move They Ever Made
2:30 PM Amanda Turner, Genna Matson, Gregory Gifford & Mounir Nejjai — Unfiltered: Developers on the Future of Email
3:30 PM Tasha Rucker, MBA, PSM™ — Ace Your Agentforce Marketing Exams
📍Day 2 — Community Theater
9:30 AM Claudia Hoops ☁️ & François Perret — Master Segmentations in Agentforce Marketing
10:00 AM Kyle Montgomery & Shane Smyth — Beyond the Prototype: Agents Engineered for Human Needs
10:30 AM Laurel Cummings & Sonia Hildner — Make 'Em Laugh: How Humor Drives Revenue
11:00 AM Erin Duncan & François Perret — Agentforce Marketing Flow Fundamentals
11:30 AM Pato Sapir ☁️ & Rahmaan Lodhia — The Future of AMPscript
12:00 PM Amanda Turner & Genna Matson — The Science Behind Email
12:30 PM Jay Oram — Accessible by Design: Email for Every Inbox, Everyone
1:00 PM Anne Tomlin — Yes, You Can Do That in Email
1:30 PM Eli Hougland — Two-Way Marketing Is Here. Now What?
2:00 PM Justin Piehowski — Great Metrics Don't Speak for Themselves
2:30 PM Anne Tomlin, Jay Oram & Logan Sandrock Baird — Fix My Email: Live Optimization (The first ever live email optimization session at Connections. Bring your campaigns. Get real feedback. Walk away with real fixes.)
📍Day 2 — Networking Space
9:30 AM Leia S. — How Women in Tech Are Using AI to Work Smarter
10:30 AM Angelia Sterling, Kyle Montgomery, Shane Smyth & Rebecca Simmons, Jenny MacDonald — Meetup: Commerce Community
11:30 AM Salesforce Product Leaders — Fireside Chat: Agentforce Marketing Roadmap Fresh off the Marketing Keynote, get your questions answered directly by the product team.
12:30 PM Ali Saeed, Chris Zullo & Pato Sapir ☁️ — Your Move: Real Marketing Decisions
1:30 PM Anne Tomlin, Jay Oram & Logan Sandrock Baird — Meetup: Email Geeks Whether you live in code, design, or strategy, this one is for you.
@* Marketing Cloud Engagement * @* MC Account Engagement (fka Pardot) * @Marketer Group, Indianapolis, US, @Marketer Group, Philadelphia, US, @Marketer Group, Twin Cities, US, @Marketer Group, Madrid, ES, @Marketer Group, Denver, US, @Marketer Group, Toronto, CA, @Marketer Group, Cleveland, US, @Marketer Group, Atlanta, US, @Marketer Group, Austin, US, @Marketer Group, Boston, US @Commerce Trailblazers @* B2C Commerce * @B2C Commerce Developers
