#MarketingCloudNext9 debatiendo

I’m working on a Marketing Cloud Next email response flow with three email buttons: Interested, Not Interested, and Unsure. 

I’m using Wait Until Event → Email Link Click and then a Decision element to identify which button was clicked and update the Lead’s Email_Response__c field accordingly. 

The issue is that the click event gives me $Event.ssot__LinkURL__c, but the URL is Salesforce’s rewritten tracking URL. I checked the corresponding Email Engagement DMO record in Data Explorer using the Engagement ID, but LinkName is blank, so I can’t reliably determine which of the three buttons was clicked. 

I need to know the Salesforce-supported way in Marketing Cloud Next to identify the specific email link/button clicked from the Email Link Click event, and which field/resource I should use in the Flow Decision. 

Hi everyone,

I’m trying to find the Channel ID in Marketing Cloud Next by following the steps provided in the Salesforce Help documentation below:

https://help.salesforce.com/s/articleView?id=004576431&type=1

However, even after following the documented steps, I’m still unable to find the Channel ID.

Could someone please help me understand where I can find the Channel ID in Marketing Cloud Next, or if there is an alternative way to retrieve it?

Any guidance would be greatly appreciated.

Thank you!

 Hi everyone , I need some guidance with a Marketing Cloud Next Automation Event-Triggered Flow.

Requirement: Lead receives an email → clicks an Interested button → identify that exact Lead → update Interested__c = TRUE.

I can configure the Email Link Click event, but I'm stuck on the correct way to map the clicker's event/Individual information back to the original Salesforce Lead record.

What is the recommended native MCN approach for identifying and updating that Lead? Should I use Get Records, and if so, which event field should I use for the lookup?

Thanks!

#MarketingCloudNext

After installation of Package and Kits, can we add one whatsapp number of sandbox(for testing) and then on production instance?  does this cause any issues? 

Also can we test this on my personal business account with SDO org?  I have been trying to connect but unable to connect with WABA since WABA requires verification.. 

Any insight on this? 

We have a transactional email send use case and the calling application will not know the required SF IndividualId and/or the contact may not exist in SF yet. 

Documentation states requirement to provide IndividualId   

Send Transactional Messages Through On-Demand Flow | Manage Transactional Messages | Marketing Cloud Next | Salesforce Developers 

{ "inputs" : [ {   "EmailAddress" : "XXXXXXXXXXXXXXX@XXXXXXXX",   "IndividualId" : "XXXXXXXXXXXXXXXXXX"   } ] }

As per Nobuyuki Watanabe @marketingcloudtips - 

SFMC Tips #182 : Marketing Cloud Next: On-Demand Flows with REST API | by Nobuyuki Watanabe @marketingcloudtips | Medium

 "Note: Use an 18-digit Salesforce ID for the IndividualId. If you enter an ID that does not correspond to an existing CRM record, an error will occur during flow execution." 

Is there a way to bypass the IndividualId? and/or what alternative options are there?  

Thanks

Hi everyone, 

I’m currently exploring

Specifically, I’m looking for guidance on:

• How to set up and structure a Data Graph in MC Next (Core)
• How merge fields are resolved from graph relationships (vs traditional data extensions)
• How Dynamic Content is configured when data comes from multiple related objects
• Whether there are any best practices or limitations when using graph-based personalization at send/runtime

I’ve seen references to the concept of a Data Graph replacing more traditional data extension modelling, but I haven’t found a clear end-to-end walkthrough yet.

If anyone has:

• A video demo or Trailhead module
• Documentation on Data Graph creation
• Or examples of dynamic content rules using graph data

That would be really helpful.

Is the following approach realistic for subscription management in Marketing Cloud Advanced?

We are planning to create custom checkbox fields (True/False) on both the Lead and Contact objects in Salesforce to manage subscription preferences.

We would like to use these fields for:

• Segmentation
• Determining whether a user is eligible to receive emails at send time

In addition, when a user unsubscribes from email content, we would like to synchronize that information back to Salesforce and automatically update the Contact (or Lead) record by setting the checkbox field to FALSE.

Would this be considered a standard and realistic architecture in Marketing Cloud Advanced?

Also, would you recommend:

• Managing this together with All Subscribers status
• Using Publication Lists
• Or implementing a custom preference center / unsubscribe process?

 Thank you in advance for your advice. 

Hi Team,

We are working on a form in Salesforce Marketing Cloud Next (MC Next) and need to implement input validation (e.g., blocking specific email domains like gmail.com) before form submission.

However, we are unable to find a way to add custom validation rules directly on the MC Next form. Validation rules on the Salesforce Lead Object are working, but they only trigger after submission, not at the form level.

Could you please confirm:

•  Does MC Next support native form-level validation? 
•  If not, what is the recommended approach for front-end validation? 
•  Are there any supported methods (JavaScript, AMPscript, etc.) to achieve this? 

Thanks in advance for your guidance.

Hello,

Could you please advise on consent management?

For the DMO where customer lists are stored, which consent management DMO should be linked?

I’m not fully familiar with how consent management works in Marketing Cloud Growth Advance.

Could anyone share best practices?

Thank you in advance.