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Understand Your Web Users with Google Analytics
Trail

Understand Your Web Users with Google Analytics

Use Google Analytics data to learn about your users, improve your website, and reach your business goals.

Start
+900 points
Beginner
End User
~1 hr 30 mins

Skills you will gain

Complete the Trail to build your expertise. Learn More
  • Research and Discovery
  • Web Analytics and Search Engine Optimization
  • Data Visualization
  • Business Intelligence
+900 points
Beginner
End User
~1 hr 30 mins
+500 points
Module

Google Analytics Basics

Sign up for a Google Analytics account, set your goals, and link with AdWords.

~1 hr 10 mins
+400 points
Module

Google Analytics Reports & Dashboards

Get key insights for your site with out-of-the-box Google Analytics reports & dashboards.

~20 mins
~1 hr 30 mins