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Understand Your Web Users with Google Analytics
Trail

Understand Your Web Users with Google Analytics

Use Google Analytics data to learn about your users, improve your website, and reach your business goals.

Start
This Trail may include content that is only available in English. Learn More
+900 points
Foundational
End User
~1 hr 30 mins

Understand Your Web Users with Google Analytics

Badge

Sign up for a Google Analytics account, set your goals, and link with AdWords.

+500 Points
~1 hr 10 mins
Badge

Get key insights for your site with out-of-the-box Google Analytics reports & dashboards.

+400 Points
~20 mins

Skills you will gain

Complete the Trail to build your expertise. Learn More

Skills

  • Web Analytics and Search Engine Optimization
  • Data Visualization
  • Research and Discovery
  • Business Intelligence