#MarketingCloudGrowth2 diskutieren mit

Hi Hanan, 

For WhatsApp integration with Marketing Cloud Advanced, I’d keep the sandbox/testing and production setup separate. You can generally use a test WhatsApp number/WABA for sandbox testing and then configure the production WABA/number separately, but make sure the required Meta/WABA assets and permissions are available for each environment. 

For a personal business account, the main limitation is usually the Meta/WABA verification and business setup requirements. If the WABA cannot complete verification, the Salesforce connection may not be able to complete either. 

I’d recommend using the Meta-provided test/sandbox setup where available for initial testing rather than connecting a personal production business number. Once the Salesforce configuration is validated, move to the production WABA and number. 

If you’re getting a specific error while connecting the WABA, share the exact error message and where the connection fails (Meta or Salesforce), and it should be easier to narrow down the issue.

@Aishwarya Pawar

Hi, 

First note that Salesforce Object are not used as it pertains to Consent Management in MCGA. Only the DMOs in Data Cloud are used. 

The main DMO is Communication Subscription Consent which stores the Status as Records for a given Subscription and a given Email Address (for Email Channels). 

In that DMO, you may have several records for a given Subscription and Email Address: the status of the latest record is used. If no records are found then the Status is opt out be default. 

The Preference center handles autonomously the update / record creation in Communication Subscription Consent. 

You can also manage Consent using an Import File, by hand on Leads and Contact (provided you added the Privacy Component) and by Flows. 

Hope this helps 😎 

François. 

PS : In order other Trailblazers to be pointed directly the most helpful answer, please do not forget to click “Accept this answer” below it.

@Wakana Miyazawa

Hi! 

In Marketing Cloud Next (Growth and Advanced Editions), Email engagement data is stored in Data Cloud.  When a click is made (and if the tracking toggle is on in the Flow), the Ingestion API adds a record in a DSO/DLO (MessagingEmailEvent) which is mapped to the Email Engagement DMO. This is where you can get open, click, bounce and unsubscribe information. 

Hope this helps 😎 

François. 

PS : In order other Trailblazers to be pointed directly the most helpful answer, please do not forget to click “Accept this answer” below it.

@Aishwarya Pawar

Hi, 

To my knowledge, Custom Preference Centers are coming but aer not available yet.  

So far, you can emulate them with Forms and Landing Pages with the drawback that they won't be prefilled. 

Unsubscribe links in WA and SMS are Merge Fields (and can also be handled by a STOP response for example in SMS). 

Privacy Preference Management is not related to MCGA. 

Hope this helps 😎 

François. 

PS : In order other Trailblazers to be pointed directly the most helpful answer, please do not forget to click “Accept this answer” below it.

@Juliana Daza

Hi Juliana, 

You don't need a Data Source in the Form. It is just a handy way to have the mandatory fields and their names. When the form is submitted, the inputs are passed as parameters to the Flow, which is where you do what you want with that collected data, like a Create Records to create a new lead or whatever you like. 

Hope this helps 😎 

François. 

PS : In order other Trailblazers to be pointed directly the most helpful answer, please do not forget to click “Accept this answer” below it.

Hi Quinton,

No demo orgs provided by Salesforce. You can request them as a partner.

Also one point to note-

If your partner has Marketing Cloud Account Engagement plus or above editions, you'll be able to setup Marketing Cloud Growth from setup as well.

It's important to learn data cloud consent management, identity resolution, segmentation as they are the basic for Marketing cloud growth.

Thanks

@Allie Vaughan

Hi Allie,  

You can can create a Custom Event out of any Engagement DMO triggering an Automation Event Triggered Flow. This is referred to as Engagement Signals

.  

Hope this helps 😎 

#SharingIsLearning #MarketingCloudGrowth

François. 

PS : In order other Trailblazers to be pointed directly the most helpful answer, please do not forget to click “Accept this answer” below it. 

@Alex Dal Zovo

Hi Alex, 

Segment Triggered Flows are injected with Unified Individuals, so what you may want to do is to add every Individual composing the current Unified Individual as Campaign Member. See here for a way to handle Unified Individuals as Campaign Members. 

Hope this helps 😎 

#SharingIsLearning #MarketingCloudGrowth

François. 

PS : In order other Trailblazers to be pointed directly to the most helpful answer, please do not forget to click “Accept this answer” below it.