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Drive Personalized Marketing with Marketing Cloud Next
Trail

Drive Personalized Marketing with Marketing Cloud Next

Develop the skills to build compliant, data-driven, and AI-powered marketing campaigns in Marketing Cloud Next.

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+2,600 points
Intermediate
Marketer
~5 hrs 15 mins

Build Trust with Compliance and Email Strategy

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Learn about the latest consumer privacy regulations and how to navigate them.

+200 Points
~15 mins
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Improve your email deliverability to generate more email marketing revenue.

+400 Points
~20 mins
Article

Review key best practices when sending email.

~5 mins •
Mark as Complete
Article

Learn how email authentication works with Unified Messaging and Authenticated Domains.

~5 mins •
Mark as Complete
Article

Design a branded preference page where subscribers can manage their subscriptions to your marketing channels.

~5 mins •
Mark as Complete
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Discover best practices to use when designing and sending an email.

+500 Points
~1 hr 15 mins

Elevate Your Segmentation and Data

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Use customer data to create personalized, engaging experiences.

+300 Points
~1 hr
Article

Learn how to create a segment and segment rules.

~5 mins •
Mark as Complete
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Build a successful digital advertising strategy with an audience-based approach.

+300 Points
~30 mins
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Create and filter segments with Data 360.

+300 Points
~35 mins

Personalize at Scale with Automation

Article

Drive conversions and automate customer engagement with marketing triggers for key user behaviors and events.

~5 mins •
Mark as Complete
Article

Use segments and Flow Builder to send timely, personalized notifications to users of your apps.

~5 mins •
Mark as Complete

Drive Results with AI and Einstein Marketing

Article

Use generative AI and predictive AI to save time and improve your key performance indicators.

~5 mins •
Mark as Complete
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Discover how generative AI and Einstein are transforming the future of marketing.

+100 Points
~5 mins
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Use Marketing Cloud Next to create, revise, and analyze campaigns.

+300 Points
~20 mins
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Use AI to select the best email content for your subscribers.

+200 Points
~20 mins

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