Skip to main content
The online Trailblazer Community becomes read-only Oct 30, 2026, as we move new community conversations to Slack. Read the FAQ
Drive Personalized Marketing with Marketing Cloud Next
Trail

Drive Personalized Marketing with Marketing Cloud Next

Develop the skills to build compliant, data-driven, and AI-powered marketing campaigns in Marketing Cloud Next.

Start
Part of a Trailhead Journey
This Trail may include content that is only available in English. Learn More
+2,200 points
Intermediate
Marketer
~4 hrs 55 mins

Build Trust with Compliance and Email Strategy

Badge

Learn about the latest consumer privacy regulations and how to navigate them.

+200 Points
~15 mins
Article

Review key best practices when sending email.

~5 mins •
Mark as Complete
Article

Learn how email authentication works with Unified Messaging and Authenticated Domains.

~5 mins •
Mark as Complete
Article

Design a branded preference page where subscribers can manage their subscriptions to your marketing channels.

~5 mins •
Mark as Complete
Badge

Discover best practices to use when designing and sending an email.

+500 Points
~1 hr 15 mins

Elevate Your Segmentation and Data

Badge

Use customer data to create personalized, engaging experiences.

+300 Points
~1 hr
Article

Learn how to create a segment and segment rules.

~5 mins •
Mark as Complete
Badge

Build a successful digital advertising strategy with an audience-based approach.

+300 Points
~30 mins
Badge

Create and filter segments with Data 360.

+300 Points
~35 mins

Personalize at Scale with Automation

Article

Drive conversions and automate customer engagement with marketing triggers for key user behaviors and events.

~5 mins •
Mark as Complete
Article

Use segments and Flow Builder to send timely, personalized notifications to users of your apps.

~5 mins •
Mark as Complete

Drive Results with AI and Einstein Marketing

Article

Use generative AI and predictive AI to save time and improve your key performance indicators.

~5 mins •
Mark as Complete
Badge

Discover how generative AI and Einstein are transforming the future of marketing.

+100 Points
~5 mins
Badge

Use Marketing Cloud Next to create, revise, and analyze campaigns.

+300 Points
~20 mins
Badge

Use AI to select the best email content for your subscribers.

+200 Points
~20 mins

Discover More