Explore Data 360 Use Cases
Learning Objectives
After completing this unit, you’ll be able to:
- Explain how Data 360 integration benefits teams in Agentforce Sales, Agentforce Service, and Agentforce Marketing.
- Describe how Data 360 powers agents with unified, grounded data.
- Explain how Data 360 works with Informatica to manage and govern data.
Sell Smarter with Data 360 and Agentforce Sales
When you’re selling, every factor in your favor can be the difference between winning a deal and coming away empty-handed. That makes timely, relevant, and actionable insights invaluable. Use Data 360 insights to close sooner, select the right products for a customer, and present solutions at the right time to make a sale.
Quality Service with Data 360 and Agentforce Service
With real-time insights and harmonization from Data 360, you can reduce the time it takes to deliver quality customer service. Track satisfaction, see a customer’s entire case history in one place, and solve problems faster.
Learn more in Data 360 with Sales and Service.
Personalized Campaigns with Data 360 and Agentforce Marketing
Data 360 helps you target campaigns, increase loyalty, and reduce the time it takes to convert. While Agentforce Marketing gives you the tools you need to run successful campaigns, Data 360 gives you the insight to apply those tools at the right time to make the biggest impact.
Learn more in Marketing Cloud Next Email Sending Essentials.
Data 360-Powered Agentforce
Build AI agents in Agentforce that are grounded in Data 360’s harmonized foundation. These agents assist your service team, send personalized marketing emails, and improve productivity throughout your organization. However, you need to trust your agents’ performance. Agents built on Data 360 deliver trusted, secure, and relevant outcomes without needing expensive model training. Agents make decisions and formulate responses with information that’s relevant and accurate to your business.
Learn more in Data 360-Powered Agentforce.
Data Management with Data 360 and Informatica
Informatica Intelligent Data Management Cloud (IDMC) cleans, catalogs, and governs data before it reaches Data 360. Bring high-quality data with intact data lineage and consistent governance policies into Data 360. In Data 360, create unified customer profiles, insights, and campaigns based on that data. While you use IDMC to manage the data lifecycle and ensure trust and compliance, you use Data 360 to understand the customer and build personalized experiences.
Learn more in Informatica Intelligent Data Management Cloud Basics.
Wrap Up
In this badge, you learned how Data 360 eliminates data silos by harmonizing disparate data into unified profiles. You explored how Data 360 empowers teams across your entire organization—allowing Agentforce Sales to adapt to live conversations, Agentforce Service to deliver proactive care, and AI agents to operate on trusted, grounded data. You discovered how Data 360 integrates with IDMC to manage, govern, and act on data.
To continue learning about Data 360’s key capabilities, take the Data 360 Trailhead Journey.