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Harness the Power of the Platform

Learning Objectives

After completing this unit, you’ll be able to:

  • List the advantages of building on the Einstein 1 Platform.

Platform Services and Builders

The Einstein 1 Platform allows you to extend Salesforce applications and build new tools and interfaces suited to your company’s needs with little or no code.

For example, with just a few clicks you can set up Einstein Prediction Builder to make AI-powered predictions, such as how likely a deal is to close. Or you can use drag-and-drop components in Lightning App Builder to create a custom app for your sales team.

Diagram showing the Salesforce Einstein 1,  which includes products (Sales, Service, Marketing, and Commerce) and services (automation, apps, workflows, and privacy) includes a set of applications, such as Sales, Service, and Marketing, and a platform with built-in services such as apps, bots, and automation.

The Einstein 1 Platform’s integrated services make your business secure and scalable.

  • Mobile—Take your business mobile without any additional work.
  • Artificial intelligence (AI)—Discover insights, predict outcomes, recommend actions, and automate workflows with a layer of intelligence that’s in every application.
  • Vision—Embed intelligent image recognition in your apps.
  • Security—Keep your data secure with a multitenant cloud and sophisticated identity tools.
  • Builder—Build mobile apps, customize pages, and create communities for customers and partners using our low-code and no-code Lightning Platform service.
  • IoT—Integrate data from connected devices in Salesforce.

These services are integrated across the Einstein 1 Platform. They allow you to take advantage of Salesforce’s latest innovations without the work of installing new software, skilling up new employees, or setting up integrations with third-party software.

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