Skip to main content
Join us at TDX in San Francisco or on Salesforce+ on March 5-6 for the Developer Conference for the AI Agent Era. Register now.

Grow your business with Salesforce Starter

Deepen customer relationships with sales, service, and marketing in one app.

Start your free 30-day trial

Time Estimate

Harness the Power of the Platform

Learning Objectives

After completing this unit, you’ll be able to:

  • List the advantages of building on the Salesforce Platform.

Platform Services and Builders

The Salesforce Platform allows you to extend Salesforce applications and build new tools and interfaces suited to your company’s needs with little or no code.

For example, with just a few clicks you can set up Einstein Prediction Builder to make AI-powered predictions, such as how likely a deal is to close. Or you can use drag-and-drop components in Lightning App Builder to create a custom app for your sales team.

Diagram showing the Salesforce Salesforce,  which includes products (Sales, Service, Marketing, and Commerce) and services (automation, apps, workflows, and privacy) includes a set of applications, such as Sales, Service, and Marketing, and a platform with built-in services such as apps, bots, and automation.

The Salesforce Platform’s integrated services make your business secure and scalable.

  • Mobile—Take your business mobile without any additional work.
  • Artificial intelligence (AI)—Discover insights, predict outcomes, recommend actions, and automate workflows with a layer of intelligence that’s in every application.
  • Vision—Embed intelligent image recognition in your apps.
  • Security—Keep your data secure with a multitenant cloud and sophisticated identity tools.
  • Builder—Build mobile apps, customize pages, and create communities for customers and partners using our low-code and no-code Lightning Platform service.
  • IoT—Integrate data from connected devices in Salesforce.

These services are integrated across the Salesforce Platform. They allow you to take advantage of Salesforce’s latest innovations without the work of installing new software, skilling up new employees, or setting up integrations with third-party software.

Share your Trailhead feedback over on Salesforce Help.

We'd love to hear about your experience with Trailhead - you can now access the new feedback form anytime from the Salesforce Help site.

Learn More Continue to Share Feedback