New to the world of Salesforce administration and ready to hit the ground running? If so, this track is for you. Learn the fundamentals of administering Salesforce, including how to set up new users and ensure they have access to the data they need. Discover how to import data from external systems, automate business processes, create reports and dashboards to analyze real-time data, and solve business problems by customizing the Salesforce Platform.

Learn how to:

• Apply the best practices to become a highly-skilled administrator.
• Customize your application, including page layouts, fields, tabs, and business processes.
• Create a secure Salesforce environment.
• Generate reports and dashboards.

Audience:

• New Salesforce Administrators
• Sales operations or power users looking to deepen their Salesforce knowledge
• Anyone looking to earn their Salesforce Administrator credential

Are you are new to Flow but have experience as a Salesforce Administrator? If so, this track is for you. Learn how to leverage Flow as your no-code solution to automate complex business processes.

Learn how to:

• Design and develop simple screen flows and record-triggered flows.
• Apply basic developer language to apply Flow solutions.
• Analyze and translate business processes to Flow given use cases and scenarios.
• Apply the best practices when building with Flow.

Audience:

• Flow implementers, specifically Salesforce Administrators who require training to build Flow solutions from beginning to end by using requirements and building and testing in Flow
• Salesforce Certified Administrators (strongly recommended)

Are you an administrator, consultant, or business analyst in the Salesforce Industries ecosystem and wondering what OmniStudio is? Would you like to see how OmniStudio allows you to design human-centric Salesforce solutions? If so, this track is for you. Learn how the OmniStudio tools (FlexCards, OmniScripts, DataRaptors, and Integration Procedures) work together with their partner program, Business Rules Engine, to elevate the end-user experience. You’ll learn how OmniStudio can help you satisfy system requirements while designing engaging, customer-focused implementations.

Learn how to:

• Match the appropriate OmniStudio tool to system requirements.
• Design, create, and deploy FlexCards in a console to build that Customer 360 view.
• Design and create simple OmniScripts to guide user engagement through processes.
• Harness the power of Data Tools to work with internal and external data.
• Create Lookup Tables and Expression Sets with Business Rules Engine.

Audience:

• Administrators, consultants, and business analysts who are interested in learning about how OmniStudio in Flow for Industries can provide Customer 360 solutions
• Anyone looking to earn their Salesforce OmniStudio Consultant credential

Are you an advanced Salesforce Admin, Consultant, Architect, or beginner Developer interested in learning about automating manual tasks performed in your company? Would you like to learn the basics of MuleSoft, Einstein Bots, and Salesforce Flow? If so, this track is for you. Learn the fundamentals of task automation, process automation, and hyperautomation using Salesforce and MuleSoft. No prior experience required!

Learn how to:

• Employ best practices when using hyperautomation.
• Automate data integrations with MuleSoft Composer.
• Work with Einstein Bots to automate customer service.
• Use MuleSoft RPA processes in hyperautomation.
• Build hyperautomation workflows with Salesforce Flow.
• Design, deliver, and manage application programming interfaces (APIs) with Anypoint Platform.
• Monitor hyperautomation API endpoints with Anypoint Monitoring.
• Use Anypoint Exchange to publish, share, discover, learn about, and reuse hyperautomation assets.
• Build parallel, multi-user, multi-step workstreams with Flow Orchestration.

Audience:

• Consultants, developers, and architects who are responsible for designing solutions using Salesforce and MuleSoft automation tools
• IT professionals who develop hyperautomation solutions across Sales, Service, and Industries as a member of a Salesforce/MuleSoft project team
• Anyone looking to earn their Salesforce Hyperautomation Specialist credential

Are you ready to transition your thinking to an Architect mindset and start building your Integration Architect expertise? If so, this track is for you. Dive into the integration domain of the Salesforce Platform. Learn about integration architecture, integration capabilities, integration patterns, integration security, and the considerations you should make when architecting a high-performing enterprise integration solution on the Salesforce Platform.

Learn how to:

• Decide between integration architectures.
• Decide the right integration capabilities for a solution.
• Implement event-driven architecture.
• Apply integration security.

Audience:

• Aspiring Salesforce Architects
• Salesforce Developers and Administrators looking to expand their overall capabilities with the Salesforce Platform
• Existing business analysts, consultants, or technical experts working to earn their Salesforce Integration Architect credential

Are you ready to transition your thinking to an Architect mindset and start building your Data Architect expertise? If so, this track is for you. Dive into the data domain of the Salesforce Platform. Learn about data modeling, Salesforce data management, large data management, data migration, master data management, data governance, and the considerations that should be made when architecting a high-performing enterprise data management solution on the Salesforce Platform.

Learn how to:

• Design scalable data models.
• Grasp Salesforce data management.
• Understand large data volume considerations.
• Make decisions about data migration, master data management, and data governance.

Audience:

• Aspiring Salesforce Architects
• Salesforce Developers and Administrators looking to expand their overall capabilities with the Salesforce Platform
• Existing business analysts, consultants, or technical experts working to earn their Salesforce Data Architect credential

Are you ready to transition your thinking to an Architect mindset and start building your Sharing and Visibility Architect expertise? If so, this track is for you. Discover how to design secure architectures that ensure only approved users can gain access, restrict user access to what's essential to get work done, and protect data within the system from being compromised. Learn about the considerations you should make when architecting a high-performing enterprise secure solution on the Salesforce Platform using a Well-Architected Framework.

Learn how to:

• Manage security with no-code and pro-code security features.
• Manage security for external users.
• Handle sensitive data using Encryption.
• Grasp the implications of the security model.

Audience:

• Aspiring Salesforce Architects
• Existing business analysts, consultants, or technical experts working to earn their Salesforce Sharing and Visibility Architect credential
• Salesforce Developers and Administrators looking to expand their overall capabilities with the Salesforce Platform

Are you looking to fast-track your path to becoming a Tableau data rockstar? If so, this track is for you. Learn how to use Tableau to connect to data, and then sort, filter, group, and extract that data to glean business insights and improve business performance. Ramp up quickly on foundational and advanced Tableau skills (Desktop I & II) so you can earn your Tableau Desktop Specialist or Tableau Data Analyst credential.

Learn how to:

• Use the Tableau workspace to create a range of essential and advanced chart types for analysis.
• Combine data from multiple tables using joins, unions, and relationships.
• Create basic and more advanced calculations, including table calculations, to modify data as needed for analysis.
• Use statistical techniques to analyze data.
• Use statistical techniques to analyze data.
• Build interactive dashboards to reveal data insights, using techniques for guided analytics, interactive dashboard design, and visual best practices.
• Describe how to share and publish visualizations.

Audience:

• Anyone looking to ramp up quickly on both foundational and more advanced Tableau skills
• Anyone looking to earn their Salesforce Tableau Desktop Specialist credential or learn a solid foundation for the Salesforce Tableau Data Analyst credential

Are you looking to get up and running on the Salesforce Marketing Cloud Email app? If so, this track is for you. Gain hands-on experience managing subscriber data, segmenting data to deliver relevant messages, and creating emails with the best practices in mind. Learn about the various automation tools available to automate campaigns and daily tasks, analyze results, and understand metrics.

Learn how to:

• Utilize the different ways to store data in Marketing Cloud and build relational data models
• Create targeted, relevant messages using simple and advanced segmentation tools based on subscriber data and behavior
• Leverage different testing and sending options for your targeted messages
• Discover automated methods for sending different email communications utilizing triggers, Automation Studio, and Journey Builder.
• Create reports and analyze data for further insights.

Audience:

• Digital email marketers who are responsible for managing their organization’s Marketing Cloud orgs
• Anyone interested in earning their Salesforce Marketing Cloud Email Specialist credential