New Trailhead Badge: Data Enrichment Fundamentals
How do you achieve
- a true B2B 360 understanding, when accounts may be at different locations (e.g. Salesforce HQ in San Francisco, USA vs. Dublin, Ireland) or have subsidiaries (Tableau, Slack, Informatica...)?
- know when a consumer has moved to another address, yet still know they are the same person?
- broader understanding of your customer in joint campaigns with your GTM partners?
The answer: through targetted data enrichment.
This new, community authored badge has gone live on June 15, 2026 to help guide your and your stakeholders' journey.
Complete it, if you like it - promote it, if you have concerns, share your feedback here.
cc:
@* Data 360 *, @* Data Cloud for Marketing (fka CDP) *, @Data Quality & Management, @Agentblazer Community Group
2 commentaires
This is a great badge! I often see clients who jump into data enrichment without thinking it through. The importance of following these steps is crucial:
- Confirm the problem using stakeholder feedback and data profiling.
- Evaluate enrichment providers based on business and technical requirements.
- Compare profiling results from before and after enrichment to determine the enrichment solution’s value.
- Determine how often data enrichment should occur.
- Make enriched data accessible across systems and processes.
