Hi,
We have the marketing cloud engagement license. I want to use the advertising studio (marketing cloud advertising), but I couldn't find it anywhere. Can someone please guide me on this? Thanks
#Marketing Cloud #Advertising Studio #Marketing Cloud Engagement #NPSP
Hey Guys,
Hope you can help me with this dubts.
I would like to publicize the download of an application through facebook campaign post to new potensial customers who do not appear have downloaded the application.
For this type of objective, I have some doubts about the type of audience to select from those available on advertising studio. I was thinking of using the option Optimize for Similarity.
With this option is the target selected directly from the marketing cloud with the connection with facebook account? and so is not necessary to uplod a specific data extension?
What advice can you give me?
Thank you!
When creating a Facebook-based audience in Marketing Cloud (MC) you have the option to create Lookalikes. Facebook compares the data in the MC audience with its own users and generates a new audience that resembles individuals in your original list. You have two options for matching and for this matching, some data extension or list is required.
For more details refer to the documents: https://trailhead.salesforce.com/content/learn/modules/advertising-studio-implementation/use-advertising-audiences
https://help.salesforce.com/s/articleView?id=000381663&type=1
You can also use the feature of Ad Campaign in Journey Builder according to the engagement of the subscribers.
Refer to the documents:
https://help.salesforce.com/s/articleView?id=sf.mc_ads_create_journey_builder_ad_campaign.htm&type=5
https://www.youtube.com/watch?v=b_5MnR2Dsto
I hope this helps!
Thanks
I want to add an ad campaign to our winback journey. I have created the ad campaign directly in journey builder and chosen retention period "Days contact will be retained" and added 7 days. Does this mean that the ad will be displayed for 7 days and then the customer won't see it anymore?
When I did some research it said that I first had to create an ad campaign and then in order to make sure that the customer wouldn't see the ad anymore I had to create an ad audience as well. Do anyone know if this is what I need to do in order to make the ad stop? Or is it enough with just adding 7 days in the retention period?
If you do not set a Contact Retention Period in Step 1, then contacts will remain in the custom audience indefinitely. If you set a number of Contact Retention days then your contacts will be removed from your target audience after that period.
I created an advertising audience using 1200+ contacts from a Data Extension in Advertising Studio. My audience name is: Google Ads Test Audience AGS
I am getting the following errors:
Google Ads Test Audience AGS could not be processed. Please try again.
Already tried again, but the error keeps happening. There's no much information. Does anyone know what else could be wrong?
Attached a screenshot! Thanks for your help.
Hello @* Marketing Cloud Engagement *
I would like to create or use an existing Marketing Cloud role that would allow my users to:
- Access Advertising Studio (manage, create, activate, delete audiences)
- Access to Data Extension (from Email Studio, to only see data)
Do you have recommendations?
I created a custom role where I checked all the boxes of Advertising Studio Audiences (which work) but I didn't find how to give access to data extension.
Thanks :)
Hi @Clara Nisenbaum ,
For any access related to data extension , you can go with all of these options while creating custom roles.
1. Emails -> Subscribers
2. Contact Builder
Also make sure that the user is enabled as an API user.
Thanks
Abhra Chowdhury
Hi all, how are you?
In the last few weeks, we began to configure our accounts inside Advertising Studio and creating data extensions with our customer base in order to create our audiences and send them to Facebook and Google Ads.
We were able to create the Google Ads audiences successfully, however, I found some difficulties when it comes to creating a facebook audience. When we are on "Create Audience" page or even on configuration page, we receive the following message: "You must accept the Facebook Terms of Service for this account before activating this audience.". I'm attaching a file as an example.
We have clicked many times on the link Advertising Studio provided us in order to accept the terms, and even though, we still get an error when trying to activate our campaigns. The error, in case, is: "Facebook's Custom Audience Terms of Service have not been accepted for DrogaSil Conversão.". I'm also attaching a file as an example.
We followed the exact steps described in this documentation: https://help.salesforce.com/articleView?id=000312689&type=1&mode=1
Can you please help us? Is there something we are doing wrong?
Hello everyone,
Advertising Studio Video
https://www.youtube.com/watch?v=pFD3q_tg95Q&t=1102s.
Please subscribe My channel on More videos on Marketing CLoud.
Thanks
Sharath K Thammanna
Looking for a formal intro to Advertising Studio?
Join @Kimberly Milfort (Salesforce) and I for the next Getting Started: Marketing Cloud: Advertising Studio Accelerator Webinar!
For Advertising Studio, we are looking for 1:1 training. Accelerators are helpful, but 1:1 is preferred. Salesforce does not seem to offer a training for this module. Would you recommend another resource/provider who are doing training courses on this? Thank you!
@Robert Valdez is there a webinar coming up to use Pardot Lightning app in combination with Advertising Studio?
