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Advance Your Marketing Strategy
Trail

Advance Your Marketing Strategy

Go beyond the basics of Marketing Cloud Engagement with email personalization, reporting, and design.

Start
+2,300 points
Intermediate
Marketer
~2 hrs 55 mins

Skills you will gain

Complete the Trail to build your expertise. Learn More
  • Product Management
  • App Development and Engineering Practices
  • Quality Assurance and Control
  • Marketing Strategy and Techniques
  • Critical Thinking and Problem Solving
  • Show More
  • Product Management
  • App Development and Engineering Practices
  • Quality Assurance and Control
  • Marketing Strategy and Techniques
  • Critical Thinking and Problem Solving
  • Data Visualization
  • Content Development and Management
  • Digital Marketing
  • Programming Languages
  • Show Less

Products

  • Marketing Cloud Engagement
+2,300 points
Intermediate
Marketer
~2 hrs 55 mins
+100 points
Module

Omni-Channel Digital Marketing: Quick Look

Learn how to create seamless customer experiences across digital channels.

~10 mins
+500 points
Module

Personalized Email Marketing

Manage preferences, create personalized content, and test your emails.

~40 mins
+400 points
Module

Digital Marketing Roadmap Development

Assess your program and digital maturity as you develop your marketing roadmap.

~25 mins
+400 points
Module

AMPscript for Marketers

Get to know AMPscript and embrace your inner developer.

~20 mins
+500 points
Module

Custom Preference Center Development

Create a Marketing Cloud Engagement preference center in CloudPages using AMPscript.

~45 mins
+400 points
Module

Advanced Customer Journeys

Build engaging journeys for each stage in the customer lifecycle.

~35 mins
~2 hrs 55 mins