+2,100 points

Trail

Advance Your Marketing Strategy

Go beyond the basics of Marketing Cloud with email personalization, reporting, and design.

~3 hrs 30 mins

+500 points

Module

Personalized Email Marketing

Manage preferences, create personalized content, and test your emails.

~50 mins

Identify Preferences

~10 mins

Know Your Audience

~10 mins

Create Great Content

~10 mins

Design Your Emails

~10 mins

Test Your Emails

~10 mins

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+400 points

Module

Digital Marketing Roadmap Development

Assess your program and digital maturity as you develop your marketing roadmap.

~40 mins

Analyze Your Marketing Program

~10 mins

Assess Your Digital Maturity

~10 mins

Develop a Roadmap

~10 mins

Create a Governance Framework

~10 mins

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+400 points

Module

AMPscript for Marketers

Get to know AMPscript and embrace your inner developer.

~40 mins

Get to Know AMPscript

~10 mins

Write AMPscript

~10 mins

Use Variables and Lookup Functionality

~10 mins

Practice Using AMPscript

~10 mins

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+400 points

Module

Advanced Customer Journeys

Build engaging journeys for each stage in the customer lifecycle.

~40 mins

Determine the Goal of Your Journey

~10 mins

Build Effective Opt-in and Welcome Campaigns

~10 mins

Create a Compelling Engagement Campaign

~10 mins

Gather Customer Feedback with a Survey Journey

~10 mins

showShow 4 Units

+400 points

Module

Email Deliverability Concepts

Learn key terms and best practices to maintain good deliverability and IP reputation.

~40 mins

Complete Deliverability Prerequisites

~10 mins

Understand Authentication and SAP

~10 mins

Warm Your IP Address

~10 mins

Follow Deliverability Best Practices

~10 mins

showShow 4 Units

~3 hrs 30 mins