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Advance Your Marketing Strategy
Trail

Advance Your Marketing Strategy

Go beyond the basics of Marketing Cloud Engagement with email personalization, reporting, and design.

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This Trail may include content that is only available in English. Learn More
+2,300 points
Intermediate
Marketer
~2 hrs 55 mins

Advance Your Marketing Strategy

+2,300 Points
~2 hrs 55 mins • 6 Steps
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Omni-Channel Digital Marketing: Quick Look

Learn how to create seamless customer experiences across digital channels.

+100 Points
~10 mins
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Personalized Email Marketing

Manage preferences, create personalized content, and test your emails.

+500 Points
~40 mins
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Digital Marketing Roadmap Development

Assess your program and digital maturity as you develop your marketing roadmap.

+400 Points
~25 mins
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AMPscript for Marketers

Get to know AMPscript and embrace your inner developer.

+400 Points
~20 mins
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Custom Preference Center Development

Create a Marketing Cloud Engagement preference center in CloudPages using AMPscript.

+500 Points
~45 mins
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Advanced Customer Journeys

Build engaging journeys for each stage in the customer lifecycle.

+400 Points
~35 mins

Skills you will gain

Complete the Trail to build your expertise. Learn More

Skills

  • Marketing Strategy and Techniques
  • Digital Marketing
  • Programming Languages
  • Product Management
  • Critical Thinking and Problem Solving
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  • Marketing Strategy and Techniques
  • Digital Marketing
  • Programming Languages
  • Product Management
  • Critical Thinking and Problem Solving
  • Data Visualization
  • App Development and Engineering Practices
  • Content Development and Management
  • Quality Assurance and Control
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Products

  • Marketing Cloud Engagement

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Check out other Salesforce products to see how they can help you create more personalized customer journeys and make data-driven decisions.