Drive Productivity with Einstein AI
Learn to use out-of-the-box Salesforce AI products, get hands-on, and prep for the AI Specialist Certification.
Protect Generative AI data with the Einstein Trust Layer
Discover how the Einstein Trust Layer keeps your AI data secure.
Complete this trail to gain the skills you need to become proficient with Einstein AI.
Learn how Salesforce's Einstein Trust Layer protects data privacy and security while enhancing the use of generative AI.
Learn how the Einstein Trust Layer protects your generative AI data.
Use Generative AI in CRM
See how generative AI is transforming sales and service.
Learn how generative AI can enhance customer service and sales with Salesforce’s Einstein for Service and Sales.
Discover how generative AI and Einstein are transforming the future of sales.
Use AI to improve customer service and boost team productivity.
Discover how the luxury resort uses generative AI to personalize experiences, leading to unprecedented growth and satisfaction.
Create Generative AI Experiences Using Prompt Builder
Learn the importance of AI prompts, then create and test your own prompts.
Explore the transformative capabilities of Salesforce’s Prompt Builder.
Write prompts effectively to get the most out of generative AI.
Use Prompt Builder to create generative AI experiences in your user workflows.
Learn how to create prompt templates and use them in your orgs.
Create and test a prompt template for summarizing support cases with generative AI.
Integrate a flow and a Flex prompt template to generate a custom newsletter.
Generate personalized, targeted emails at scale using a sales email prompt template.
Create Prompt Builder templates to supercharge AI-powered insights and engagement.
Enable Einstein in your organization and assign users the correct permission set to use Prompt Builder.
Set Up and Use Einstein Copilot as a Conversational AI Assistant
Discover Einstein Copilot and get hands on with conversational AI.
Learn how Einstein Copilot allows you to use natural language for queries and commands, while handling tasks based on your business data.
Discover how Einstein Copilot helps employees perform business tasks more efficiently.
Learn how to set up and use the new conversational AI assistant for CRM.
Bring Flow automations into conversational AI with Einstein Copilot actions.
Learn how to create effective instructions to optimize your Einstein Copilot actions.
Discover the four components of Einstein Copilot: the copilot, actions, the reasoning engine, and the large language model (LLM).
Combine harmonized data and generative AI to create powerful interactions and automations.
Configure Custom Models Using Model Builder
Get to know Model Builder and configure a model.
Explore the powerful capabilities of Salesforce Model Builder, a comprehensive tool that helps you create custom AI models with no code.
Build, train, and evaluate your own predictive AI models in Einstein Studio.
Get Certification Ready
Study and prepare for the AI Specialist certification.
Learn how you can become a Salesforce Certified AI Specialist and register for your exam.
About this Trail
Discover how you can use generative AI to boost your CRM. Plus, use Prompt Builder to build effective prompts, set up Einstein Copilot as your AI assistant, and build custom AI models with Model Builder. In this trail, you will gain skills in artificial intelligence and machine learning, data governance and ethics, productivity, generative and predictive AI, and more.