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Discover Salesforce Personalization
Trail

Discover Salesforce Personalization

Learn about real-time personalization and interaction management using Marketing Cloud Personalization.

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This Trail may include content that is only available in English. Learn More
+900 points
Foundational
Marketer
~1 hr 10 mins

Discover Salesforce Personalization

+900 Points
~1 hr 10 mins • 3 Steps
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Marketing Cloud Personalization Basics

Use MCP to deliver individualized and relevant experiences to customers and prospects.

+500 Points
~40 mins
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Ethical Data Use in Personalization

Apply ethical use best practices to deliver responsible personalization solutions.

+200 Points
~20 mins
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Implementation of Marketing Cloud Personalization

Identify keys to successfully implement Marketing Cloud Personalization.

+200 Points
~10 mins

Skills you will gain

Complete the Trail to build your expertise. Learn More

Skills

  • System Design and Implementation
  • Digital Marketing
  • Data Management
  • Data Governance and Ethics

Products

  • Salesforce Personalization
  • Data 360

Discover More

Check out other Salesforce products to see how they can help you create more personalized customer journeys and make data-driven decisions.