I am currently working our SDO org using Marketing Cloud Growth and Advanced (MC On-Core). While exploring the Preference Center, I noticed that there is a default preference center already available.
However, I have a few clarifications:
Multiple Brands and Channels:
In our use case, we might need to support multiple brands and manage preferences differently for various channels (Email, SMS, WhatsApp, etc.).
Is it possible to create multiple preference centers, one for each brand or channel?
If yes, how can we manage and configure those different preference centers?
Using Preference Center in SMS/WhatsApp:
Currently, I am able to include preference center links in emails, but I am not sure how to use or include these links in SMS or WhatsApp communications.
Could you please guide me on how to achieve this?
Integration with Privacy Preference Management:
I was also exploring the Privacy Center > Preference Manager, where we can create consent templates and forms.
Are these forms/templates linked with the Preference Center in MC On-Core?
If I create a form in Privacy Center, can it be surfaced or reused within the Preference Center for marketing consent management?
François Perret (Bamsoo) 
Forum Ambassador
Hi,
To my knowledge, Custom Preference Centers are coming but aer not available yet.
So far, you can emulate them with Forms and Landing Pages with the drawback that they won't be prefilled.
Unsubscribe links in WA and SMS are Merge Fields (and can also be handled by a STOP response for example in SMS).
Privacy Preference Management is not related to MCGA.
Hope this helps 😎
#SharingIsLearning #MarketingCloudGrowthFrançois.
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