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Salesforce Certified AI Associate Exam Overview

Exam Guide, Scheduling your Exam, Recommended Courses, and Quick Facts.

Task

AI Fundamentals

Exam Weight 17%

+300 points
Module

Artificial Intelligence Fundamentals

Learn the basics of AI and the tech behind its amazing capabilities.

~30 mins
+200 points
Module

Artificial Intelligence for Customer Service

See how artificial intelligence is changing customer service, from chatbots to analytics.

~15 mins
+200 points
Module

Generative AI Basics

Discover the capabilities of generative AI and the technology that powers it.

~20 mins
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Generative AI

Salesforce Execs Weigh In: What Is Generative AI?

~10 mins
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Generative AI vs. Predictive AI

Examine generative AI and predictive AI, lay out their use cases, and compare the them both.

~10 mins
+200 points
Module

Natural Language Processing Basics

Learn how AI enables computers to interpret and generate natural human language.

~20 mins
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Generative AI Glossary

AI From A to Z: The Generative AI Glossary for Business Leaders

~20 mins
Task

AI Capabilities in CRM

Exam Weight 8%

+700 points
Trail

Get Smart with Salesforce Einstein

See how AI is transforming CRM with smart predictions, intelligent recommendations, and timely automation.

~1 hr 15 mins
+1,300 points
Trail

Gain Insight and Improve Outcomes with Einstein Discovery

Find out how Einstein Discovery lets you tap into the power of data science.

~2 hrs 50 mins
Task

Ethical Considerations of AI

Exam Weight 39%

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Meet Salesforce's Trusted AI Principles

Learn about the principles that guide the development, deployment, and use of AI.

~15 mins
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Generative AI: 5 Guidelines for Responsible Development

Explore the guidelines focused on the responsible development and implementation of generative AI.

~10 mins
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AI Ethics Maturity Model

Discover how to earn your customers’ trust in AI while avoiding both brand and legal risk.

~20 mins
+200 points
Module

Ethical Data Use in Personalization

Apply ethical use best practices to deliver responsible personalization solutions.

~20 mins
+2,400 points
Trail

Get to Know Relationship Design

Learn relationship design fundamentals and how they help you connect better with customers and communities.

~2 hrs 45 mins
+700 points
Trail

Learn Privacy and Data Protection Law

Learn about laws and regulations for collecting personal data, using it, and protecting privacy.

~1 hr 5 mins
Task

Data for AI

Exam Weight 36%

+300 points
Module

Data Analytics Fundamentals

Learn the data analytics types and how they’re applied to common use cases.

~35 mins
+700 points
Module

Data Quality

Discover strategies for assessing and improving the quality of your data in Salesforce.

~1 hr
+100 points
Module

Salesforce Data Cloud: Quick Look

Discover Data Cloud, the real-time platform for customer magic.

~5 mins
+2,800 points
Trail

Build Your Data Literacy

Learn to interpret, explore, and communicate effectively with data.

~3 hrs 20 mins
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Is Your Data AI-Ready?

Learn about the key steps to get your data house in order.

~10 mins
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Data Management Best Practice Guide

Discover how to take control of your data and help your team achieve their goals.

~10 mins
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Determine Data Requirements

Learn about data requirements, considerations, and best practices for utilizing Einstein Discovery.

~10 mins
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Data Quality Dimensions Cheat Sheet

Learn about data quality dimensions, allowing you to ensure that your data is fit for purpose.

~10 mins
Task

Additional Preparation

Additional resources to help prepare you for certification.

+500 points
Module

Cert Prep: Salesforce AI Associate

Use quiz questions and interactive flashcards to study for the AI Associate certification.

~25 mins