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⚡⚡ Lightning Customer Advisory Board - Session Content ⚡⚡

Here’s a round up of great content from our Lightning team, covering a host of topics from how to build your business case, drive adoption to process automation and mobile in Lightning!

• Accelerate Value for Your Business with Lightning - @Matthew Wallenstein , Senior Manager - Solution Engineering https://sforce.co/2Oxb1Z4

• Lightning Transition & Adoption - @Tom Gersic, Senior Director, Success Cloud + @Bennett Rothenberg, Director Success Cloud  https://sforce.co/2raFtQK

• Process Automation & Flow – @Jason Teller , Senior Director, Product Management https://sforce.co/3344JoN

Got any other questions about Lightning? Head over to our Lightning Now! group to collaborate with the speakers and our global community of customers, partners and Salesforce teams!

Want to discuss your questions live? Ask a Salesforce expert : https://sfdc.co/askexpertlexemea

@* Lightning Now! *

#Lightning CAB

⚡⚡ Accelerate Value for your Business with Lightning ⚡⚡

Session with @Matthew Wallenstein covering the genesis of Lightning and how to define the value proposition for your business.

Lightning value proposition at a glance : Experience, Platform and Ecosystem

• Experience : 700+ ways Lightning enhances productivity
• Platform : No-Code builders for every part of your app - Free-up IT resources for the most critical projects
• Ecosystem : Leverage the ecosystem with enhanced functionality from the AppExchange, plus developer and consulting partner expertise. Utilize the Lightning Design System to extend your app further.

Key CTAs :

• Design your own Value Capability Map : Match Lightning capabilities to business metrics
• Draw inspiration from the Forrester Lightning Total Economic Impact study to define opportunities to create value for your specific business.

Forrester Lightning Total Economic Impact

Study quantifying business impact of Lightning. Based on a ‘composite organisation’ drawn from 7 customers across several industries, with 500 - 47000 users each. Quantified benefits include +341% ROI, $2.6m Net Present Value and 14 month payback period.

Key drivers of value : user productivity, access to new capabilities and alignment to business transformation.

⚡⚡ Lightning Transition & Adoption ⚡⚡

Are you facing challenges with Lightning adoption? Here are a few tips for understanding and addressing user pain points from @Tom Gersic, Senior Director, Success Cloud and @Bennett Rothenberg, Director Success Cloud :

• Get your end users to rank their top three challenges to Lightning adoption from high to low impact
• Your users will either be your advocates or your opponents - 82% of projects fail due to employee resistance
• A common pitfall is for Salesforce project leads to focus first on tangible adoption, rather than meaningful experiences
• Three steps to meaningful experiences for your users : 1) Learn, 2) Make, 3) Test
• The switch to Lightning is a good time to get rid of technical debt
• Build interdependencies : instead of carrots and sticks, design processes so that usage is essential to one’s job

Remember : “The customer experience is the next competitive battleground“ - Jerry Gregoire, CIO, Dell.

Leading organizations shift from internal processes to the customer engagement journey.

Lightning transition approaches :

1) Unlock (Lift and Shift)

2) Evolve and Optimize

3) Reimagine and Retire

Check out customer success story examples from transportation, insurance, technology and more!