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Trail

Plan Marketing Content and Strategy with Marketing Cloud Account Engagement

Combine lead generation and lead nurturing to create a total marketing strategy.

Start
+1,200 points
Beginner
Marketer
~2 hrs 15 mins

Skills you will gain

Complete the Trail to build your expertise. Learn More
  • Process Improvement and Optimization
  • Account Management
  • Account Management and Strategy
  • Marketing Strategy and Techniques
  • Content Development and Management
  • Show More
  • Process Improvement and Optimization
  • Account Management
  • Account Management and Strategy
  • Marketing Strategy and Techniques
  • Content Development and Management
  • Digital Marketing
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Products

  • Account Engagement
+1,200 points
Beginner
Marketer
~2 hrs 15 mins
+100 points
Module

Marketing Strategy with Account Engagement: Quick Look

Create a marketing strategy for your company with the help of Account Engagement.

~10 mins
+400 points
Module

Account Engagement for Targeted Audiences

Learn to generate leads and nurture those leads until they are sales ready.

~55 mins
+300 points
Module

Personalization in Account-Based Marketing

Supercharge your account-based marketing with artificial intelligence.

~20 mins
~2 hrs 15 mins