Skip to main content From 16:00 UTC on January 17, 2026, to 20:00 UTC on January 17, 2026, we will perform planned maintenance on the Trailhead, myTrailhead, and Trailblazer Community sites. During the maintenance, these sites will be unavailable, and users won't be able to access them. Please plan your activities around this required maintenance.
Use Journey Builder Strategies
Trail

Use Journey Builder Strategies

Plan, build, and launch effective journeys.

Start
+900 points
Intermediate
Marketer
~1 hr

Skills you will gain

Complete the Trail to build your expertise. Learn More
  • Marketing Strategy and Techniques
  • Digital Marketing
  • Promotions and Campaigns

Products

  • Marketing Cloud Engagement
+900 points
Intermediate
Marketer
~1 hr
+200 points
Module

Campaign Optimization for Marketers

Achieve maximum impact by planning and pacing your media.

~10 mins
+400 points
Module

Advanced Customer Journeys

Build engaging journeys for each stage in the customer lifecycle.

~35 mins
+300 points
Module

Journey Prioritization Strategies

Prioritize your journeys and manage how contacts enter a journey.

~15 mins
~1 hr

Discover More