Drive Personalized Marketing with Marketing Cloud Next
Develop the skills to build compliant, data-driven, and AI-powered marketing campaigns in Marketing Cloud Next.
Build Trust with Compliance and Email Strategy
Learn about the latest consumer privacy regulations and how to navigate them.
Review key best practices when sending email.
Learn how email authentication works with Unified Messaging and Authenticated Domains.
Design a branded preference page where subscribers can manage their subscriptions to your marketing channels.
Discover best practices to use when designing and sending an email.
Elevate Your Segmentation and Data
Use customer data to create personalized, engaging experiences.
Learn how to create a segment and segment rules.
Build a data pipeline to power segmentation and personalization.
Build a successful digital advertising strategy with an audience-based approach.
Personalize at Scale with Automation
Drive conversions and automate customer engagement with marketing triggers for key user behaviors and events.
Use custom events to power personalized automation flows with Marketing Cloud Next.
Use segments and Flow Builder to send timely, personalized notifications to users of your apps.
Configure your signup forms and landing pages to capture and manage leads.
Build recommendation strategies and deliver personalized experiences across channels.
Drive Results with AI and Einstein Marketing
Use generative AI and predictive AI to save time and improve your key performance indicators.
Discover how generative AI and Einstein are transforming the future of marketing.
Use Marketing Cloud Next to create, revise, and analyze campaigns.
Use AI to select the best email content for your subscribers.
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Check out other Salesforce products to see how they can help you create more personalized customer journeys and make data-driven decisions.