🔈 Attention Marketing Cloud Users! Starting on June 30, 2024, Google will no longer support its Google Universal Analytics (UA) service. As a result, after this date, Marketing Cloud Google Audiences and Journey Analytics are available only via Google Analytics 4 (GA4).

What action do I take? 

If you haven’t yet migrated to GA4, complete the migration process by June 30, 2024 to maintain functionality. To learn more about the migration process and benefits of migrating to GA4, review Update to Google Analytics 4 Before July 1.

If you’ve already migrated your Google Analytics account from UA to GA4, you can access the GA4 solutions available within Marketing Cloud Engagement today. By June 30, complete the following steps to ensure that your org’s journeys remain uninterrupted: 

• Connect your Marketing Cloud account to the GA4 Properties 
• Update your existing journeys using the Google Audiences entry event with the GA4 Audience Data Extension entry event

Where can I get more information? 

For more details, see Google Analytics for Marketing Cloud Engagement. If you have questions or need help, open a case with support via Salesforce Help.