Use Email and Voicemail to Connect with Impact
Learning Objectives
After completing this unit, you’ll be able to:
- Describe the core parts of an email or voicemail.
- Explain how to grab a prospect’s attention using email.
- List two examples of open-ended questions.
Write Emails That Work
To write a winning email, combine all the elements you’ve learned about so far and incorporate two new pieces.
- The subject line—Keep it short and use the word “your” to get people’s attention.
- The call to action—Make a specific, easy to grant, open-ended request. Ask for a defined amount of time or to be referred on to the right person.
Here’s how to pull everything together and build an email that gets on average a >20% positive response rate.
| Section |
Goal for this |
Write something like |
|---|---|---|
|
Subject |
Use the word “your.” Keep it short. |
Your recent post on Twitter about using customer data. |
|
Introduction |
Say hi, and tell them you have a reason for your email. |
Hi John, the reason for my email is to discuss your recent post on Twitter. |
|
Trigger event |
Explain why you are contacting the prospect now. |
You mentioned that you are rolling out a new initiative to use customer data more effectively. |
|
Attention grabber |
Explain the benefit. |
I thought you might like to know that we help companies like ABC Corp use the 60%–70% of unused data to establish closer relationships with their customers. |
|
Call to action |
Ask a specific, open-ended question. |
When is a good time for a 15-minute conversation about effectively using customer data? If not with you, who would be a good person to talk to? |
|
Close |
Close |
Thanks, Jeff Business Development Rep jeff.email@company.com xxx-xxx-xxxx |
You might have noticed that this email is short. Here’s why that’s important.
- You only have about 2 minutes to get someone’s interest.
- 65% of emails are read on mobile devices. Make it easy for your prospect to read and respond. A good rule of thumb is to make your emails less than two scrolls on your mobile device.
Leave a Stellar Voicemail
Voicemail and email are the meat and potatoes of every contact strategy. In terms of content, voicemail is almost identical to the email above. One big tip when leaving a voicemail: Share your contact information at the end. This has two main benefits.
- The prospect will listen to the entire message to hear who it's from.
- If you make a mistake part way through, you can hang up before leaving your contact information and call back a few days later.
With this in mind, compose your voicemail message like this.
| Section |
Goal for this |
Say something like |
|---|---|---|
|
Introduction |
Say hi, and tell them you have a reason for your email. |
Hi John, the reason for my call is to discuss your recent post on Twitter. |
|
Trigger event |
Explain why you are contacting the prospect now. |
In the post, you mentioned that you are rolling out a new initiative to use customer data more effectively. |
|
Attention grabber |
Explain the benefit. |
I thought you should know that we help companies like ABC corp use the 60%–70% of unused data to establish closer relationships with their customers. |
|
Call to action |
Ask a specific, open-ended question. |
When is a good time for a 15-minute conversation about effectively using customer data? If not with you, who would be a good person to talk to? |
|
Close |
Leave contact information at the end. |
This is Teresa with X company. My phone number is 555-555-5555 or email me at email@company.com. Again, Teresa with X company, phone number is 555-555-5555 and email is email@company.com. |
