#Livestreaming0 人正在讨论

China's KOL and MCN networks are incredibly powerful and quite complex.

They are leveraging livestreaming and short video to take over big chunks of the ecommerce market in China. Brands are also getting in on the action by creating and owning their own livestreaming events. Check out this very detailed report from Equal Ocean for cases studies.

Did you know?

• There are now 6,500 MCNs in China...
• video game livestreamers are a growing chunk of the livestream market and largely come from non-Shanghai/non-Beijing....
• 60%+ of short video platform users are in Tier 3 cities or below...
• JINGsocial has a webinar tool allowing brands to create their own online events - a brand new brand channel!

#livestreaming #China #KOLmarketing #webinar

@User Group, Singapore, SG 

Everyone knows Wechat is the essential communication tool in China and Alibaba is the essential ecommerce platform, but what are the up and coming platforms?

Douyin has taken the headlines, but don't overlook Bilibili.

Bilibili has high penetration among Chinese youth (less than 21 years old) and its users are willing to spend money. Short video + livestreaming + strong online communities = big potential.

Won't be long before someone creates a Bilibili app for Marketing Cloud.

#livestreaming #China #bilibili #douyin