Multiple Experiences Displaying Simultaneously
Expected Behavior
For a given personalization point:
- Only the highest-priority eligible decision should win.
- Only one experience should display.
Actual Behavior
We are observing:
- Multiple personalization experiences appearing at the same time.
- Duplicate or overlapping UI experiences.
- Conflicting experiences displayed to the same user session.
- Multiple personalization/decisions calls to decisions API.
Anyone ran into this issue with your SFP implementation lately?
#Personalization #MCAskAnExpert
Hey Gokul,
Salesforce's own Decisioning API diagnostics doc covers exactly this pattern. Two documented causes for targeting rules not evaluating as expected:
1. Targeting rules were misconfigured, check the rule configuration in the UI directly for the affected decision
2. Rules couldn't be evaluated at runtime due to unexpected data format in the associated profile data graph, this is the "inconsistent" part you're seeing, if the visitor's profile data doesn't match the expected format/type the rule is checking against, evaluation silently fails for that individual even though the rule looks correct in the builder
Since you're seeing inconsistent results (works for some eligible users, not others) rather than a total failure, cause #2 is more likely, worth checking the actual Data Graph feeding your targeting rule for inconsistent or missing attribute formats across profiles, rather than assuming the rule logic itself is wrong.
Practical next step: check the Decisioning API diagnostic codes returned for the failing requests (via PersonalizationLog for unauthenticated requests), that'll tell you definitively whether it's a rule misconfiguration or a data format mismatch at runtime, rather than guessing from the UI alone.
Reference:
https://developer.salesforce.com/docs/marketing/einstein-personalization/guide/decisioning-api-pipeline-diagnostics.html
